THE NEXT WORD: RED SQUARE
Alan Loney (b. 1940)
Malvern East VIC, Australia: Electio Editions, 2012
PR9639.3 L6 N49 2012

From the artist’s statement: “This book derives from putting two small obsessions together and seeing what happens. The first is with the typographical wonder of Hendrik Werkman (1882-1945), and his remarkable periodical ‘The Next Call,’ printed from 1923 to 1926. Each issue was 8 pages long, in approximately 40 copies, and designed and printed entirely from the materials of his print shop in Groningen, Holland…

My second obsession is the imaginary exhibition outlined by Arthur C Danto in his now famous book The Transfiguration of the Commonplace (Harvard University Press, 1981) where he poses the thorny set of intellectual problems around the question of the wording one attaches to paintings. Simply, Danto’s exhibition was a series of red rectangles, all looking the same, but all painted by different artists, and each with a different title. This apparently simple proposition created for Danto one of the knottiest philosophical speculations in contemporary criticism.

My book is designed to honor both these men, the material printer who said, ‘I produce designs during the course of printing,’ and the intellectual who wrote, “I am speaking as a philosopher, construing the gesture as a philosophical act.’ The pages for the ‘exhibition’ appear on the rectos only. The texts on the versos are constructed solely from all the Dutch words that in their spelling are also English words in Werkman’s texts through out the nine issues of ‘The Next Call.’”

Designed, printed, and bound by Alan Loney. Letterpress printed with Dante and wood types in red, blue, yellow, and gold on vintage Barcham Green India Office or Ruscombe India Office paper using a copy of Lewis Allen’s Albion press.* Bound with Ruscombe paper over boards. Issued in slipcase. Edition of forty-five copies, numbered, five copies hors de commerce. University of Utah copy is number 36, signed by the author.

*Thanks to Bill Stewart, Vamp & Tramp, for his knowledge, friendship and inspiration.